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Creating Online Compaines

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Creating Online Businesses

Websites are soooo 1997. The vast majority of websites on the web (excluding, of course, the more notorious kind) are business websites. Let's examine that term - business websites. Websites built for the purpose of generating or assisting businesses. Business websites have common attributes - they often have business related goals; they often have contact forms and other methods to capture sales inquiries; they might sell products; they often contain product and service information and so on and so on.

It's these common attributes that show us why taking a "website" mindset is so wrong. A website is just some pages in a browser. An Online Business, however, has business goals - marketing, sales, customer service and so on. We believe that Online Businesses are what 99% of your clients are looking for.

BC is a platform built for Online Businesses - with business goals and business tools and business.. well, everything. It's also a platform designed to help you, as a web professional, to build Online Businesses. So you can see - we're pretty serious about this Online Business thing. That's why it's our mission to help you build Online Businesses, not Websites.


Detailed Feature List

  • CMS
  • Powerful Modules
  • eCommerce
  • Email Marketing
  • CDS
  • Reports & Analytics
  • Other Features

Content Management System

> Amplify Your Voice with Blogs

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalinks
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless customizability of blogs
  • Ability to import WordPress or TypePad blog

> Build Your Community With Forums

  • Create any number of forums
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Make any forum secure
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless customizability of forums

> Easy navigation with Dynamic Menus

  • Let your clients add/edit/delete menu items without touching the HTML or CSS code
  • Apply your own CSS/HTML styling to menus and insert them on any page

> Integrated CRM

  • Grow your customer database every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

> Manage Meta Data

  • Built-in meta data framework
  • Create your own meta data tags and easily add them to any web page

> Manage Your Website & Web Pages

  • Use a Microsoft Word like WYSIWYG editor to edit web pages
  • Use Module Manager to add business functionality without any programming
  • Make web pages secure
  • Archiving & Rollback for every web page and template
  • Automatically creates a working copy of web page until you publish
  • Apply content approval rules to any web page or template
  • Use templates to create a consistent look and feel
  • Use FTP to upload and download web pages
  • Work directly inside Dreamweaver using our plugin Triangle

> Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area

> Sitewalk - fool proof editing for your clients

  • Edit pages the way you see them
  • See your changes occur in real-time
  • Allow clients to make edits on the fly, without touching your design

> Syndicate Content With RSS Feeds

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed

> Website Reporting

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Geo-location reporting. See a map of the world.
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your site has been indexed and more
  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Powerful Modules

> Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets or Flash objects
  • Report on number of impressions, click thrus for any period

> Announcements

  • Keep visitors in the loop with our easy to update announcements module
  • Syndicate updates with RSS Feed integration

> Comments

  • Customers can comment on blog posts, products, catalogs, and Web App items!
  • Dynamically render customer comments or reviews on any page
  • Easily manage and delete customer comments

> Drag & Drop Web Form Builder

  • Build customer enquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every enquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page hosted at GB or elsewhere
  • Customize the landing page customers see after submitting an enquiry
  • Customize auto responder email sent to customers after they make an enquiry

> Integrated Site Search

  • Powerful, built-in site search
  • Search your entire site or limit indexing to specific pages
  • Add a site search bar to your site in seconds

> Manage Bookings

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customize the landing page customers see after booking
  • Customize auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

> Media Downloads

  • Upload and track media downloads
  • Make any download item secure using a "Members Only" area
  • Capture detailed reporting data

> Photo Galleries

  • Create any number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customize layout and appearance of photo galleries

> Web Apps

  • A framework to create any type of content, e.g. job listings, real-estate listing, a car catalogue etc using a point-n-click approach
  • Create any number of web apps (web applications)
  • Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
  • Allow customers to search within any web app on your site. The system will generate a search form that matches the schema of your web app.
  • Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
  • Make any web app item secure
  • Easily share and syndicate any web app items using RSS
  • Allow customers to submit comments on any web app item
  • Report on web apps and drill down to see item usage
  • For faster management use Import feature to manage your entire web app catalogue of items from a single Excel file

eCommerce

> Affiliate Programs

  • Setup any number of Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc.
  • Easily email Affiliate Program details to subscribers of an Affiliate Program

> Catalogs & Products

  • Setup an unlimited number of Catalogues & Products
  • Set Release and Expiry on any Catalogue or Product
  • Sell e-Products. Limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout. Buy option will force customer to pay for goods. Quote option
  • Make any catalogue secure (All-in-One solution only)
  • Selectively hide prices. For any catalogue hide product prices on the public site and display for existing customers
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
  • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
  • Collect customer comments on any product (All-in-One solution only)
  • System utilizes Ajax technology for better customer experience

> Customize Your Online Shop

  • Limitless customizability of the online shop and the checkout process
  • Limitless customizability of invoice / quotes emailed to customers

> Discount Codes

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

> Easily Manage Your Online Shop

  • For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file
  • Export your entire product catalogue in one click. Make changes and re-import
  • Or use web-based interface to manage your online shop

> eCommerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogues and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Geo-location reporting. See a map of the world
  • Track usage for any catalogue or on an aggregate basis
  • Track usage for any product or on an aggregate basis
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

> Gift Vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop

> Integrated Customer Database

  • Keep a history of all past customer purchases
  • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer
  • Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas (All-in-One solution only)
  • Setup reoccurring orders and payments. Automatically emails invoices to customers
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

> Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

> Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world

> Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Google Checkout
  • Use Process Offline and process payment using existing POS system
  • Check out the list of supported payment gateways

> QuickBooks Integration

  • Easily integrate QuickBooks with your online store

> Shipping Providers

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Apply your tax code/rate to any shipping option
  • Integrated with USPS, FedEx and Australia Post for real-time shipping charge calculation
  • Check out the list of supported shipping providers

> Tax Codes

  • Create any number of tax codes and rates for any country that you operate
  • If in USA automatically apply relevant state tax rate at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges

> Up-sell, Cross-sell and Product Grouping

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Color, Style, Gender

> XML Feeds

  • XML feed of all products to use with 3rd party affiliate network such as ClixGalore

Email Marketing

> Build Targeted Recipient Lists

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page hosted at GB or elsewhere to allow customers to subscribe to your newsletters
  • Customize the landing page customers see after subscribing to your list
  • Customize auto responder email sent to new subscribers after they subscribe
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

> Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification

> Email Marketing

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or any one else before finalizing

> Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • For the first time track customer Actions e.g. customer made a purchase, customer made an enquiry and so forth (All-in-One solution only)
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

> Integrated Customer Database

  • Grow your customer database every time your customers subscribe or interact with your website
  • Centrally manage your customer's campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilizing up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service. Use loyalty campaigns to automate communication around these key events on a one- on-one basis
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

Content Database System

> Drag & Drop Web Form Builder

  • Build customer enquiry web forms without any programming
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every enquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS.
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload files within web forms
  • Allow real-time credit card processing within web forms, e.g. process donations (All-in-One solution only)
  • Allow refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form (All-in-One solution only)
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page hosted at GB or elsewhere
  • Customize the landing page customers see after submitting an enquiry
  • Customize auto responder email sent to customers after they make an enquiry

> Integrated Customer Database

  • Grow your customer database every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas (All-in-One solution only)
  • Allow customers to keep their details updated via secure "member only" areas (All-in-One solution only)
  • View on a per customer basis details on every action they've taken on your site
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

> Lead Management Reporting

  • Sophisticated customer reporting framework.
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

> Manage Customers & Cases

  • Easily manage customers and their individual cases
  • Manually add extra details such as secondary phone numbers or email addresses
  • Add notes and tasks to customers and companies
  • Create relationships between customers and companies
  • View a live feed of individual customer activity
  • Manage subscriptions to email newsletters and secure zonees

Report & Analytics

> Generate Customer & eCommerce Reports

  • Generate your own Customer & eCommerce reports
  • Filter based on any system field or custom field
  • Save any report for future use
  • Export report data to Excel, CSV or PDF format for further analysis

> Live Feed

  • View a live feed of customer activity upon logging in to your Admin Console
  • A bird's eye view of your Online Business performance

> Reporting Dashboard

  • Tightly integrated reporting framework, capturing every customer interaction with your site
  • View a summary of website traffic from your reporting dashboard
  • Browse detailed metrics and analytics based on path, geographic location, browser type, search engine referrals

Other Features

> Accessibility

  • Web-based Admin
  • FTP
  • Import / Export options
  • Work directly inside Dreamweaver using our plugin Triangle
  • Extensive Web Services framework

> Administrative Tools

  • Easily add and manage Users and Roles
  • Customize granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customize and extend the Customer Database to suit your business (All-in-One solution only)

> Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer enquiries, orders, bookings as well as for content approval

> Integrated SEO

  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every catalogues and products (eCommerce only)
  • Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness (eCommerce only)

> POP3 Email

  • POP3 email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding
Adobe BC Features
  • Flexible hosted CMS
  • Powerful eCommerce Module
  • Vouchers , Discounts & Referrals
  • Collect Payment Through Web Forms
  • Order Management
  • Built in CRM & CMS
  • Web Form Builder
  • Workflow Builder
  • Blogs
  • Forums
  • Wep Apps
  • Email Marketing
  • Email , Hosting & Simple DNS
  • Shipping Providers
  • Payment Gateways
  • Dreamweaver Integration
  • Slideshows & Galleries
  • Point & Click Menu Building
  • Site Search Engine
  • Promote & Manage bookings
  • Reporting & Analytics
  • Design & Customization
  • Comments
  • RSS Feeds
  • Secure Zones
  • Customer Rich Secure Sections
  • API Integration
*See left for a detailed lists of the many features BC has to offer
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